Posts tagged SEO

10 Steps to Analyze Old Domains – Before Buying

This article is for those who are serious about internet marketing and/or building a network of profitable sites or blogs. It is also for those who just about to get a domain name that you will use to make money online.

An older domain often already has a decent ranking with Google and with some luck, there is also traffic and inbound links to that domain. If you havea chance to buy an old and established domain, that contain the right keywords,  you may have encountered a small gold mine. It will also save you months, maybe even years, of work to rank up and get a good position in the SERP (search engine results page).
You can buy old domains at Sedo, Flippa, GoDaddy, NameJet, etc.

1. Keywords

I’ve talked about keyword in several articles and that is because keywords are the cornerstones in search engine optimization (SEO). Therefore, the keywords are of the utmost importance when you register a domain.  If you have your keywords or keyphrase in your domain you will not have to put as much effort into marketing, advertising and inlinking as you would have to if you have an irelevant domain. 

2. Usage

Once you know what you are going to use this domain for it is important that you identify which keywords are relevant. For example, to start a blog about travelling the word “travel” or “travel” should appear in the domain. If you can get an exact match on that keyword that’s great, but unfortunately it is not always that easy. Today, it is difficult to find the perfect domain because the exactly matched domains are likely already taken.
By exact match I mean a domain such as travel.com which has only the keyword in itself.  You will pobably have to do with  a broad match or phrase match like MyTravelBlog.com . This domain contains the keywords but also other words.

3. Check the domain’s age

Let’s say I found an older domain that I’m interested. The first thing I want to do is to check how old this domain is. I do so by going to DomainTools and enter the domain name in the “Whois Lookup” and press the search button.

I will then get a page that looks like this:

What I am interested in is the Creation Date so I know how old this domain is. If the domain is several years old it is a thumbs up, but if the domain is new I become more careful and must consider other aspects as well, before I buy the domain.
NOTE: Always do a full check of a domain, no matter if it old or new. A new domain can have several thousand visitors a day and an old domain may have no traffic at all. Such things must be taken into account.

Let’s move on.

4. Domain History

 It is crucial to do a little background check on a domain before buying. I would never buy a domain which had been related to pornographic content or focused on gambling/ gaming or file sharing.  In short, the domain should not be associated with things that could be detrimental to my blog or web site.
To check what the domain was used for in the past I go to Archive.org and type in the domain name in the box next to ”WaybackMachine” and press the Take Me Back button.

I will then get an archive of copies of the site looked like before.

Each link is clickable and will show you the  site’s content for as long as the site has existed. This domain has been around since 2003 and in 2007 was the year we bought it.

When I click on one of the links it is like time travelling and I realize that a lot has happened since then. ;-)
This particular site has been focusing on internet marketing and making money online  throughout its “lifetime”.

It is worth your while to carefully check out what the domain has been used for and especially what happened on the site recently.

5. Popularity

To obtain more precise data on how popular the site is (and was) the owner needs to have had Google Analytics installed. Unfortunately, this is not always the case since Google Analytics has not been around very long and site owners are not always using the service.
However, there are other ways to check the traffic, ranks and popularity even if these methods are just rough estimates.
In this example, I tested the domain on Alexa and Compete. You enter the domain name, hit the search button and get the results pages that look like this:

Alexa:

Compete:

Here you see the number of visitors, traffic rank and so on.

6. Google PageRank

There are lots of sites where you can check Google Page Rank or you can install the Google Toolbar.

You may run into fake page ranks created by people who point their domain to a higher ranked page. To avoid being scammed by fake page ranks you can go to Google and type in:

info:www.domainname.com
 

Press the search button. If a different page than the one you typed show up in the search result you know it is fake.

Maybe I should point out that it is not necessarily a deliberate attempt to cheat / fake a page rank when someone point one domain to another. There may be various reasons to do so. 

7. Inlinks/back links

Checking how many sites are linking to a domain gives you an idea of how much link juice the domain gets. You can easily check this by going to Google and type in:

link:www.domainname.com

Then you will see all the sites linking to the domain. At least all the sites that Google finds. Yahoo often shows more results, so if you want more information you can use Yahoo instead. The method is exactly the same on Yahoo and Google.

Google finds 20 sites that links to a specific domain:

While Yahoo will find 29 sites and 122 inbound links for the same domain:

 It is good idea to check what page rank and quality the linking sites have. The higher the quality, the more link juice is passed on to the domain we are checking up.

8. Google Indexed Pages

The more indexed pages a domain has, the better. Go to Google and type in:

site:www.domainname.com
 

Press the search button. You will now see a list of all indexed pages that belong to this domain. In this case, there are 98 pages.

9. DMOZ / Yahoo

If you find a domain that is already listed in DMOZ and Yahoo, it’s a big bonus. Google sees it as a big plus if the site are listedin such directories.

Here you can check if a domain is listed:
DMOZ
Yahoo Directory

10. Trademarks

If you lopurchase a domain containing keywords only, it’s not very likely that you can be accused of trademark infringement. But check trademark records anyway, just in case.
A registered trademark gives the owner the right to use the ® symbol. In addition to the symbol gives a serious impression and a registration is a powerful tool, both to prevent trademark infringement and to take action against infringers.
If you violate trademark laws there is a chance that you will lose your domain.

If you can not find the perfect domain today and you may very well find it tomorrow. Each day thousands of domains become available for purchase and is well worth your while to be a bit picky and make a proper background check before spending any money.

I hope this article was helpful. Good luck!

Inbound links

More inbound links & SEO

Your inbound links can drastically affect how high up in search results (SERP) your blog or website shows. If you have good inbound links you can get a good position but if you have bad inbound links you can get a lower position. It makes sense, doesn’t it?

To minimize the risk of bad inbound links giving you a bad placement in search results, you should go for quality content. The better the content you have, the more likely your site is to resist or survive punishments from search engines.

What is a good inbound link and how quickly will it provide the power?

A good inbound link comes from a site with high Page Rank, quality content and high traffic.  The page rank is not as important as it used to be but I don’t want to leave it out.
When getting new quality inbound links it normally takes about 2-3 weeks before your own ranking is affected. If you are lucky and get an inbound link from a site that is “spidered” often by search engines,  you can see the results after only a few hours. This may vary depending on the keywords you optimized for and the frequency of people searching for those keywords. 




How many inbound links should I have?

It may vary depending on the type of site you have. I think the best way to go on about this is to continuously, and in a “normal pace”, build up inbound links. To build a stable and successful site takes time, but the longer you keep going, the more benefits you win.
Don’t fall for that BS that you can buy quality web site generators that will build million dollar sites in a blink. It just doesn’t work that way and anyone who knows anything about SEO can figure that out. ;-)

It is useless to add thousands of links and hope you will get the best positions in a couple of weeks. In fact there is a considerable risk that you will be punished by search engines and losing positions in the SERP.
  If the inbound links come in the form of relevant anchor text, such as keywords, site / blog name etc you need not to be so cautious. 

Automatic link generators

There are a hundreds of services that offer to automatically create inbound links to your blog or site, but I want to raise a little waring when ti comes to the use of these. The link generators violate Google’s guidelines and you risk being punished and losing positions in the SERP. Use these services at your own risk.
To be honest, sometimes I think that fear of “too many inbound links” is a bit exaggerated, but I know that people have been punished and had their sites filtered so I am not saying it can not happen. Just use common sense and I am sure you will do great.

Good luck!

More SEO tips

As I’ve written before, on page SEO-actually a series of small changes, which make a big difference in how you rank in search engines.
On page, means the work you do on the web page or blog. Off page SEO is what you do outside of the website / blog, for example, create incoming links etc.

I have already published a whole bunch of articles about SEO but today  I wanna talk about a few other small things you can do on page, that are important to how high you end up in the SERP: anchor text and images.

Anchor Text

When you link to another page on your blog/site (internal linking), you wanna use anchor text that describes what the page is about. The anchor text presents a higher relevance in search engines.
For example: If I have a fashion / beauty blog and has a page of my makeup tips  I want people to find my make up page when entering the word ”makeup” in Google, Yahoo, Bing an so on.  I use the phrase “makeup tips” for my link. Logically the phrase “makeup” is the anchor text.

The code would look something like this:

I’ve uploaded my latest <a href=http://myblog.com/makeup> makeup tips </ a> and pictures so you can easily ….

This means that the text and the link on the blog will look like this, to the visitor:

 I’ve uploaded my latest makeup tips and pictures so you can easily….

It’s much better to do this than to put a link on a completely irrelevant word such as:

To get to my make-up tips click here  

The word “here” is irrelevant and a waste of a good opportunity to get some SEO done. In other words, add your internal links to the target page’s keyword / key phrase.

A blog is normally not just optimized for one keyword. A fashion blog can also be about clothes, shoes, accessories, jewelry, hair etc. Each of these topics is a keyword and each post to your blog is a separate page.

Pictures

With pictures you are able to sneak in important text in the code that makes your site more relevant to certain keywords / phrases. The text is not necessarily visible to the visitor, but search engines see the text and bring it into consideration when your site/blog is ranked. Sometimes these texts are visible to the visitor and that depends on what browser they use.

For this purpose we use a so-called alt tag to add text in the image code. The alt tag may contain words or phrases and be a short or longer text. I recommend something in between (given that the text may appear in some browsers).

Let’s say I want to do SEO for the phrase “Make money on the Internet” and to use an image in my post. I do not want to spam the post with this phrase but I still want the page to be ranked highly by search engines. I publish my picture:

In WordPress, I can change the Title field (in the admin panel) and put my keyword or phrase in the box. In some browsers the text will then appear when the visitor point their mouse over the image. Like this:

If you do not have Wordpress, but a traditional website, you can change the HTML code and add the alt tag to you picture’s code. The code should look like this:

<img src=”http://uronliebiz.com/mypic.jpg” alt=”Make Money On the Internet” />

Replace the URL with the link to you image and “Make money on the internet” to your keyword or key phrase. Note that quotation marks should not be erased. In this case, I chose XHTML and thus ending the code with a /.  If you write pure HTML you should remove / and add </ img> at the end instead. Like this:

<img src=”http://bloggliv.net/minbild.jpg” alt=”Make Money on the Internet”></img>

You can see at the top of your blog page if you should be using HTML or XHTML (when in HTML mode). If the page is coded with XHTML, it usually look like this:

DOCTYPE html PUBLIC “- / / W3C / / DTD XHTML 1.0 Transitional / / EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”><html xmlns=”http://www.w3.org/1999/xhtml”>

If it does not look like this then you probably are using basic HTML.

Good luck with your pictures and anchor texts. Feel free to participate in the dicusssions by posting a comment and don’t hesitate to ask if you have any questions.

SEO scammers

Google Maps is a free service that gives your site great web presence

Buying services from an SEO consultant is quite expensive and they can never guarantee the desired result.  Since we have been working with search engine optimization for a few years new, it is only natural that we stay updated with what’s going on in the industry.
Just recently we found that 4 of the largest SEO consultants out there charge for “expertise” that really is a pile of BS. The reason I am saying this is because all they did for their clients was to list the site URL in a bunch of low quality link portals (around 400 of them to be more precise) and they listed the client’s site on Google Maps.
Sure Google Maps is a great way to get web presence very fast but it is a FREE service, not something a client should have to pay $15,000 for. In fact it takes about 3 minutes to get listed with Google Maps and there is just no excuse for charging the client that amount.  Specially since these consultants did no on-page SEO-work whatsoever.

If you are considering buying services from a SEO consultant, make sure you are getting quality expertise and not just link spamming.

List you site on Google Maps to gain quality score.

Update: UrOnlineBiz does not provide SEO services, we just work with SEO on our own websites.


Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Source: Wikipedia

Greatest Paths For Gaining Backlinks To Expand The Ranking Of Your Online Business Webs

Getting backlinks is one of the more necessary promotional processes that one need to go through and master for his or her online business to flourish. In fact, neglecting this job may lose you a significant amount of income. Actually, creating good links with other connected websites and blogs will help improve and boost your earnings. To help you accomplish this, here are a few tips.

 

 Blog Comments – This is quite straightforward to understand and do when it comes to making backlinks. Of course, the crucial thing here is to locate a blog that’s connected to your niche as this could then make your comment relevant. To obtain the blogs, you can do a search for your keywords using Google and it is bound to turn up a variety of blogs that’s connected to it. Also, don’t simply comment and go. Scan the owner’’s post and remark accordingly. Otherwise, they won’t approve your comment and think of it as spam.

 

 Article Advertising - This is additionally one of the best choices that you can utilize when it comes to generating links to your web site. But to carry out this, you would need to be in a position to compose a very good and proper article. Of course, one article alone can actually reap you tons of backlinks. It’s also quite straightforward to do. You simply need to compose a highly enlightening article consisting of say four hundred – 700 words, make sure that it contains your keywords and other connected phrases and you can submit it to the assorted article directories on the internet.

 

 Guestbook Comments – This system is quite similar to blog comments but it can be more effective by comparison. Merely choose an internet site that’s connected to your niche and leave a comment on their guestbook. There are websites that have been around for years and these can provide you with a significantly enormous increase in terms of links. This is as Google ranks old pages higher and so you can profit from it as well. Do stay away from guestbooks that are overrun by spammers, as they can be penalized by various search engines as link farms.

 

 Create Brilliant Content – After all’s been said and done, nothing beats having good information for your web site or blog. This is able to automatically generate link backs by the hundreds if you can maintain the quality of your information all the way through your web site. If individuals find your web site helpful, they might certainly link back to you. Sometimes, they may even take quotes from what you have written and post it in forums where even more individuals may be in a position to find out about your web site or blog. This could build a buzz around your content, drawing individuals in and eventually increasing backlinks to your web site. It is relatively straightforward to do and the best element is that you need not do anything else except compose the articles

Author: barilj

Pay Per Click and Search Engine Optimization – A Perfect Marriage

Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.

Pay-Per-Click – PPC

PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are too high and one never knows how many of the clicks are fake and worthless.

Search Engine Optimization – SEO

As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.

So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.

Marketing Marriage

Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be phased out for the relevant high listings.

PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.
Popular Viral Marketing Techniques

Viral Marketing is all about giving away your own free product or service along with your ad copy (contact information, link, email, etc.). In turn, recipients of your free product are allowed to pass it along to their own clients, prospects, visitors and others as a freebie. This is a quick way to multiple your marketing at no extra expense and without extra effort on your part.

Here are some popular viral marketing techniques to follow:

1. EBooks – Share your no cost eBook with your website visitors. Include a nice full-color ad for your most popular product line with links to your website and email. Tell recipients to share copies of the eBook with their own site visitors and other contacts.

2. Software – Share a trial or “lite” version of your software with your website visitors as a freebie. Don’t forget to include that ad for your most popular product line with links to your website and email. And tell recipients to share copies of the software with their own site visitors and other contacts. For help creating software, hire help from online bid sites like Elance.com.

3. Web Host – Offer to host small business web sites on your server at no charge. In exchange, place your own banner ad at the top of the site for viral marketing. You can setup a fold for their site and they can choose their own domain name and have it redirected to that folder.

4. Templates – Design your own website or other templates, include your own marketing information on them and give them away as free downloads or as an electronic package. Grant permission for recipients to pass them along.

5. Articles – Write articles about your industry. Include your website and contact information in the byline and grant permission for others to publish as long as they keep the byline intact. Then people can use your contact on websites, in ezines, newsletters and other places where once again, viral marketing will speed the spread of information about your business.

6. Discussion Board – Set up a Discussion Board on your website with your banner ad attached at the top. And invite others to link to it and use it for their own sites.
In summary, by using viral marketing strategies, you can reach out all over the Internet with much less effort. See which methods work best for you and repeat them as often as needed.

Author: mahesh.sagaciti

No cost marketing – Forums

On request from our members I have put togeher a list of forums where you can generate tons of free traffic to your affiliate sites.
 Make sure that you become a member at sites such as WarriorForum.com, and other affiliate marketing forums and frequently contribute to the threads at those sites.
 Also, in your forum Signature, include your affiliate link, so that every time you post a reply or thread, your affiliate link or banner will automatically get posted,resulting in many different people clicking on your link and buying. To get a good list of them you can always do a “top 100 online marketing forums search,” or a search for “affiliate marketing forums.”
 
 Here are some of the forums we use:
 http://www.ewealth.com
 http://www.chat-avenue.com/forums/forumdisplay.php?f=13
 http://www.redflagdeals.com/forums/forumdisplay.php?f=17
 http://www.sitepoint.com/forums/
 http://www.indeed.com/forum/job/marketer.html
 http://www.mikes-marketing-tools.com/marketing-forum
 http://www.im4newbies.com/forum/
 http://www.v7n.com/forums/
 http://www.marketingprofs.com/ea/index.asp
 http://www.warriorforum.com/forum/
 http://www.searchengineforums.com/apps/searchengine.forums/
 http://www.mlmforums.com/
 http://www.highrankings.com/forum/
 http://www.cre8asiteforums.com/forums/
 http://www.cre8asiteforums.com/forums/index.php?s=56e20a313a9a474085b348d785c45177&showforum=4
 http://netmarketingforum.com/forum/index.php
 http://www.teneric.co.uk/forums/marketing-ideas-forum/
 http://internetmarketingforums.im4newbies.com/
 http://community.channel4.com/6/ubb.x?a=frm&s=162603557&f=5076032211
 http://www.roadcomics.com/greenroom/board/
 http://www.blowupthemoon.com/community
 http://www.topix.net/forum/tv/comedy
 http://www.hardcoreware.net/forum/forumdisplay.php?f=27
 http://s2.invisionfree.com/comedyclassics/
 http://www.affiliateprograms.com/community/forums/
 http://affiliate-marketingforums.5staraffiliateprograms.com/?source=adwords&gclid=COv45b7M14oCFRZOUAodQCiCzw
 http://abestweb.com/
 http://www.associateprograms.com/discus/index.php
 http://www.a4uforum.co.uk/
 http://affiliateforums.com/
 http://www.revenuesource.com/
 http://www.webproworld.com/login.php
 http://www.forumaffiliates.net/
 http://www.wickedfire.com/
 http://www.affiliateforum.com/
 http://www.affiliatesdirectory.com/forum/
 http://www.sitepoint.com/forums/forumdisplay.php?f=6
 http://forums.searchenginewatch.com/forumdisplay.php?f=61
 http://www.associateprograms.com/
 http://forums.digitalpoint.com/forumdisplay.php?f=22
 http://www.amwso.com/rc_forum.php
 http://www.casinoaffiliateprograms.com/bb/
 http://forum.vipprofits.com/
 http://affiliatesupport.co.za/forums/
 http://forums.cafepress.com/groupee/forums/a/cfrm/f/48210351
 http://www.affiliatetalkforum.com/
 http://www.selfstartersweeklytips.com/forum/viewforum.php?f=2
 http://www.top-affiliate.com/forums/index.php
 http://im4newbies.com/forum/viewforum.php?f=32
 http://www.marketingchat.org/forum/register.php
 http://www.webmasterforumsonline.com/

Make money with your blog – Part 8

 Search engine Optimization (SEO) for your Wordpress blog


I say that the best SEO you can do is to write quality content and update your blog often. However there are some things you can do to make search engines give your blog a little extra attention.
First and foremost, a couple of key plug-ins are necessary to add to your WordPress installation, but also we need to remove some stuff from the WordPress code and to change the H-tags on the site a bit. Add to that some small changes in the CSS file.
In other words it is not entirely simple changes, and if you are completely new to html coding, php and css, it may feel a bit tricky. Always save a copy/backup of the WordPress theme you modify, so you can go back to a working version if things go wrong.

Search engine friendly permalinks

Make sure the site’s permalinks are right from the start. I have chosen the custom setting and set the value /% post name% for page-url. It suits me fine.
I have also set category URLs to be marked with the string / on / on other blogs, I have chosen / – / or / about /. If there is no logical string for your blog, syou can just skip that bit.
The important thing is that it is not doing just the monthly archiving and do NOT publish all the posts in just 2-3 categories. Use categories for real. Add if you need a new one and don’t be afraid to use as many as you need. Some so called “experts” say that you should limit the number of categories but I say that is false. Many pro-loggers would agree with me.
You want people to find older topics and posts easily so that your old promos are still selling, right?

Make sure your sub-pages have an H1 header, rather than an H2.

I have never understood why anyone who has made Wordpress templates chose use an H1-tag for the blog’s name, and then do not dare to reuse this heading level of individual blog post headers.
It is generally accepted that the h1 tag is seen as one of the most important elements on a page, and if it corresponds to the title tag (and incoming links) as it becomes more powerful. Why throw away such a chance? This modification requires a lot of changes to the header.php, single.php, page.php and archives.php and finally (and most complicated) in style.css.

How to do this:

Open style.css and find all instances of h1. Add, h3.h1head on all lines that refer to h1. We will use an h3 header with the class h1head for the blog name on all pages except on the blog’s front page. This change can differ between different WordPress themes, but you even if you use a custom template I think you will get an idea what I am doing here.

Now, locate and change all instances of h2. In particular, the very common h2.pagetitle. Ensure that all lines that refer to h2 also refer to h1 and simultaneously change h2.pagettitle to h1.pagetitle. You may need to add a reference to the font size inthat section, eg font-size: 28px; so that not all page titles are as large as blog name at the top of the page.
Open single.php and replace all <h2> with <h1> and all </ h2> with </ h1>.
Open page.php, archive.php and index.php and change in these files all <h2> with <h1> and </ h2> with </ h1>.

Open header.php and look for a line that looks something like this:

<h1><a href="<?php echo get_settings('home'); ?>"><?php bloginfo('name'); ?></a></h1>

Change the whole line of code with this:

<?php if (is_single() || is_page() || is_archive()) { ?>

<h3><?php  } else {  ?><h1><?php } ?>

<a href="<?php echo get_settings('home'); ?>"><?php bloginfo('name'); ?></a>

<?php if (is_single() || is_page() || is_archive()) { ?>

</h3><?php  } else {  ?></h1><?php } ?>

Now we have replaced the H1 header in the blog’s name with the much less important H3 tag with class h1head in all sub-pages: <h3>

Use the Word Press plugin “Header META Description”.

Download here. An essential plugin that creates a meta-description tag on all pages. There are different text elements showing different pages, but you can get very good control over which texts are being used.
For the blog front page a description text is used.
To the category pages, the description has been written for each category.
For blog entries, the first paragraph or what you have typed in the ‘optional excerpt’ is used.

Author: T.J

SEO: The 30+ penalty

Background (facts):

A few years ago Google came up with “penalty 30 +”. The penalty is as such that a domain is degraded in the hit list and end up on position 30+ (there may be exceptions ), sometimes as far as 1000 +. 

Pages that are heavily aderttising Adsense are common victims and also pages with little information. Link Directories tend to do less well, while forums do better. Lack of information is not a general problem, very frugal and hard-optimized content pages can still survive the filter. 

The filter is very precise, seemingly bad pages go and good ones get to stay. Here it doesn seem to matter how hard the page is optimized with Iincoming links / onpage, a good page survives in the long run. In other words it is the content itself that control. I dare also state that the punishment is more related to keywords with traffic. 

Theories

I have since the summer 2007 studying the filter and had some domains in the filter. Some have been filtered away, others not. Here are some theories about what you can do to get out of the filter, and also what I think will not affect the filter: 

Incoming links?

At first glance, you can believe that the links are the problem. It is primarily for three reasons that I think this is wrong:
1. The externally, competitors could in a simple way crush the competition. Such an algorithm would be crazy to implement.
2. I have tried to link to an enormous amount of good sites, with the same anchor text, the effect has only been positive.
3. Cleaning out all links from a penalized site does not help! 

First and foremost, I am sure there are various reasons for this punishment. Everything from keyword spamming to duplicate content may cause penalty but if we concentrate on normal sites, my main theory regards the bounce rate and time on the site. Google can measure this by registering clicks in the search results. If a click on your link is registered in the search result and later on a visitor click a link for another site (same keywords) then you get a “rejection” becuase the visitor chose the other site before yours. In combination there also seems to be a matter of how long a visitor stay on your site. This can differ greatly between different keywords, ranging from 30% to over 50% of rejection and times between 1-4 minutes. Becuase of the complexity of the algoritm I can not compare the different keywords. However,I would say all above 50% is bad. 

I have noticed that if I keep track of the numbers and build a good site, I am safe. So, when working onpage create a good page with content that visitors want, that is my best advice!