Internet
Marketing Can Be Easy, part 4
Choosing the right one,
you’re going to need helpThe first three
articles in this series about Internet marketing
focused on choosing the right online business
opportunity for you. If you didn’t get a chance to
read them and you would like to send an email to the
address at the bottom of this article and I’d be
more than happy to send them to you.
In this, the fourth article in the series I think
it’s about time that we get started building your
business. I hope by now you’ve been able to pick a
business that is suitable for you, one of mine I
hope :o), and that you have made a good choice.
One of the very first things I am going to recommend
to you is that you spend as much time as you can
getting to know your business, and by that I mean
the company, how it works and the features that it
offers. Most good affiliate companies have really
good online training and many good tools to help you
promote your business. So what the heck do you even
need to read my articles for if your company has all
this great training? You probably don’t need me
except for one thing and it’s right in the title of
my article, “keep it simple”. From my experience
with many of the different online businesses I’ve
looked at I find that “keeping it simple” isn’t
exactly the company’s motto. Unless you’re a real
computer whiz you’re going to get caught up in a lot
of Internet jargon that probably doesn’t mean a
whole lot to you. Don’t despair, we all have to
start somewhere and I’m going to do my best to get
you off on the right foot.
Earlier in this article I referred to getting to
know your business, meaning the company you’ve
joined. Now lets talk about getting to know your
business. I know I know just bare with me. No matter
what company you’ve joined you are going to become
an Internet marketer. This is your business. If
you’ve joined an affiliate program or even if you
have your own business or product to promote you are
going to become an Internet marketer or you just
aren’t going to have a business. You need to promote
your business to have a business. There are services
that will do your marketing for you and if you need
a marketing service and have no plans of actually
doing your own marketing contact me and I’d be happy
to help you choose a company that can look after
your whole campaign for you.
For the purposes of this article I’m assuming that
you have a modest advertising budget and that you’ll
be doing your own online promotion and advertising.
Whether you are trying to sign new members to a
downline or you just want to sell your product you
are going to need website traffic and your going to
need to know what to do with it. Let me repeat that
last bit, you are going to need to know what to do
with the website traffic your generating. Just
because someone has visited your fancy online
business card i.e. your website, it doesn’t mean
they ‘re going to start sending you their hard
earned cash. You’re going to have to close the sale.
But I’m getting ahead of myself. In the articles
that follow I am going to explain in much more
detail how to attract website traffic and what to do
with it once you have it.
For now I am going to suggest that you get yourself
a business email address, one that is completely
different than your personal email address. Once you
get started marketing your business you will very
likely get a barrage of emails from prospective
customers and of course from other Internet
marketers. Business is business. Keep it separate
from your private life. Wouldn’t it be a shame to
miss an email from your favorite Aunt Gertrude
because it got lost in all that business mail? Trust
me you don’t want to bring your dear Aunt’s wrath
upon yourself.
The best place I have found to get a free email
provider is from Gmail.com. You can have as many
email addresses as you need to run your business and
they provide an unlimited amount of storage, which
is great because you won’t have to worry about
bounced emails. They also give you the opportunity
to decide what mail is spam and which isn’t. Lots of
other email providers simply block what they
perceive to be spam and you may not receive valuable
information that you requested. As a matter of fact
lots of online businesses won’t even accept email
addressed from some providers. If you don’t know
which ones email me with your new Gmail address and
I’ll be happy to get back to you and I’ll be able
to.
Your business email address is for business pick an
appropriate email name. Names like sweetie pie
@yourplace is great if you’re selling pies but not
so good if you’re just a really great guy. Save that
one for Aunt Gertrude.
So here is the first thing you are going to need to
get off to a good start. In part five of my Keep it
Simple series I’m going to talk about getting your
marketing campaign up and running and introduce you
to some really awesome free advertising tools that
you can use to build your business.
Brian Downie
