Product: Free
online tutorial on how to write email promos
The
website and the creator
Our initial
view of Email Promos Exposed was how the web site was over using
advertising noise with its text using big fonts highlighted with
contrasting yellows and large section heads in red so everything
sticks out. This is fairly typical sight we see on web sites where
the host has gone to far to get your attention and instead just made
a poor image. Digressing we liked the fact that Michael Rasmussen,
the person selling the sites product, was on an audio recording that
starts as soon as the site loads and involves him telling you about
the product so you barely have to read what is on the site or speeds
up what you do read into.
The
Marketing
His first hook
in the audio is to tell you about a how he is giving away his best
product for free instead of his intended $197 in order to gain
ultimate trust from those viewers he wants to convert later into
customers with his other products. This is an interesting (but not
new) marketing tactic he has used and is what makes this site such
an inviting prospect for many people and of course makes us want to
go on deeper into the site and keep listening. He tells us that you
have complete freedom to give his videos away to your readers if you
own a site based on income information. This is another rare tactic
he has used to make his pitch unique but also works for him as it
gets the message out about his free product and increases the
coverage of the message.
When Michael
talks about his product he is selling it to us with some brash
confidence that it works and makes promises that it will make you “a
ton of money”. Later on he tells us why he is qualified to instruct
us on how to produce a gripping promo email with some of his past
deals with major companies that always seek him out when they need a
professional email promo because of his skills at structuring mail
around the product to make it nothing but a seductive purchase.
Complicated to get the
freebies
When you sign
up for free and go to the next page he mentions all the things you
would usually need in order to sell a product including some of the
software involved and the people you might need to hire (including
graphic designers and ghost writers). Then he tells you that he has
created a product that has somehow combined all the things you need
into one software bundle for “pennies on the dollar”. On text he
tells you what the usual products are worth at $1,997 however at
this point in the audio and the text there is no mention of exactly
what his combo is priced at. His products at the top of the second
page are what he calls bonus videos that were not included in the
free version and tells you that the offer will not be made to you
again to make you want to get these packages before the offer is
gone. This is what we call a flash sale where the viewer is briefly
distracted to buy extra with some quick marketing pressure where the
owner is using a one time offer at what could be called a bargain
you wouldn’t want to miss.
Eventually you
can see all his prices sit around $97 which is a funny result from
the phrase pennies on the dollar. In his audio lead offs he says “to
me these videos are a no-brainer”. That time again shows his
confidence in his own products. For want of a better word could this
be cocky rather than confident?
After the
second audio he tells you to scroll down and view all his other
products with details on how they could make you money from putting
them on your site or benefit you personally by improving your skills
at writing email promos. Once you have seen all his other product
offers with more massive advertising noise you can either buy here
or click “no thanks I'm not interested”, ‘at the bottom of the page.
On the third
page something remarkably strange happens. He tells you that he
“totally respects why you didn’t buy the bonus package on the
previous page”, ‘and that he is curious as to why you didn’t buy it
and plays dumb that it might have been the cost. Now he goes into
trying to sell you a smaller version of the same product by removing
the oldest e-books from the package and that now make it $67 which
is now verging on reasonable but of the outmost worth it much more
than the $97 package since it contains out dated information. The
lesson here is to never fall for a flash sale because here we have
learnt that the second offer was not only cheaper but probably more
beneficial by today’s standards. Make note that this is also a flash
sale as this too is a one time offer.
To put your
mind at rest about the previous flash sale the fourth page is not a
sale page but your account set up giving you a referral URL, your
personal information where you can give your name more detail, take
your member ID number for the site and give your Click bank account
with support email contact at the bottom. You can also now go to the
main free product from here on the link above your referral URL.
Fifth page you
are now a member and can click to get your free product..... but
wait you will also notice below yet another offer of the deluxe
version labelled second chance offer. This is shows you his flash
sales were false and there were in fact not one time offers. Be
warned the second chance offer is not the reduced price package at
$67 but the 97$ package that includes the outdated material.
On the sixth
page you have finally got access to what you probably wanted all
along, the free videos. These videos are separated into eight parts
each covering a different aspect of writing promo emails. The videos
themselves do indeed give you some useful tips about writing good
professional emails but seem to include some questionable material
such as the Mind map section that begs the question why bother? The
software is basically an expensive electronic brain storming package
but you can brain storm with pen and paper just as easy. If the
software includes something you can’t do in a few minutes on paper
Michael didn’t include it in the video. After you have finished with
the videos you are asked if you qualify for upgrades. In this link
you are just taken back to the second chance offer page, surprise,
surprise.
Our
evaluation of Email Promos Exposed.
We feel the
Michael Rasmussen has a degree of useful knowledge with emails, no
doubt, but he sure doesn’t fare as well with web sites. We found the
"in your face offers" from page to page to be time wasting and
annoying when all we wanted to do was get to the free content. In
some ways his offers would have been less annoying as pop ups on the
first page. We didn’t like the advertising noise that infested the
copy bodies. Those are cheesy marketing ploys and something we are
glad he doesn’t use in his emails.
The free
tutorial
The free
product itself was an uplifting change as they delivered on the
promise that they contain useful and accurate content. Michaels
deliver more quality information in his free video tutorial than
many expensive marketing products we have seen so far.
The section
about the subject lines is a very important lesson to online
marketers and can really make a difference to whether your emails
will end up in the trash bin or actually being read. It is our
belief that even experienced marketers will find new, fresh and
valuable information in this tutorial.
We highly
recommend the free videos to any online income start up.
